The link between flying and climate change is not immediately visible, for example. One recognised factor is that if we don’t directly experience the consequences of our actions, we’re less likely to change how we act. In the 1980s, social psychologists began to research psychological and sociological factors that might explain why. However, it quickly became clear that such approaches tended to fail. They assumed that giving people information about the environmental impacts of their decisions would lead them to question their priorities and change their behaviour. In the 1970s, governments began to launch educational campaigns like the UK’s “Save it” energy conservation campaign. Social science has for many years been interested in this phenomenon, which researchers have called the “value-action gap”. We may have access to plenty of information about the environmental consequences of our actions. We may profess, when asked, that we care about recycling, pollution, climate change or wasting energy. When it comes to the environment, it’s hardly unusual for us to say one thing and do another. PartnersĬardiff University provides funding as a founding partner of The Conversation UK. This article does not represent the views of the research councils. Nick Pidgeon receives funding from the ESRC funded Energy Biographies study that is the source of this article, as well as from the RCUK Centre for Industrial Energy, Materials and Production (CIE-MAP) under EPSRC grant EP/M008053/1. Karen Henwood was the lead investigator for the ESRC funded Energy Biographies study that is the source of this article. This research was funded by the UK Economic and Social Research Council (ESRC) under grant number RES-628–25–0028. This research was funded under grant number RES-628–25–0028. Professor of Environmental Risk, Cardiff UniversityĬhris Groves receives funding from the UK Economic and Social Research Council (ESRC). Professor, Social Sciences, Cardiff University Research Associate, Social Sciences, Cardiff University Research Associate in School of Social Sciences, Cardiff University
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